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Heineken in Africa caused a political and media furor on publication in The Netherlands, and was debated in their Parliament.
Item #:
22420993
Heineken in Africa: A Multinational Unleashed
Item #:
22420993
€ 37
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Heineken in Africa caused a political and media furor on publication in The Netherlands, and was debated in their Parliament.
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What Stands Out
Cultural Adaptation
Heineken tailors its marketing and products to resonate with diverse African cultures, enhancing brand affinity and consumer loyalty across the continent.
Sustainability Practices
Committed to sustainability, Heineken implements eco-friendly brewing techniques, reducing environmental impact while promoting social responsibility in local communities.
Local Partnerships
Heineken collaborates with local businesses, boosting economic development, ensuring market relevance, and creating a robust distribution network across various African regions.
Product Details
| Publisher | Hurst |
| Publication date | September 1, 2019 |
| Edition | Translation |
| Language | English |
| Print length | 256 pages |
| ISBN-10 | 1849049025 |
| ISBN-13 | 978-1849049023 |
| Item Weight | 1.25 pounds (570 grams) |
| Dimensions | 8.6 x 1.3 x 5.4 inches (21.8 x 3.3 x 13.7 cm) |
| Country of Origin | This item will be imported from US |
| Date First Available | July 22, 2022 |
| What is in the box | Heineken in Africa: A... For more details, please check description/product details |
Who Should Buy?
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Business Students
Ideal for students studying international business and marketing strategies through real-case analyses of multinational companies.
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Industry Professionals
Beneficial for professionals in the beverage industry looking to understand market expansion and challenges in Africa.
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Marketing Enthusiasts
Great for individuals interested in marketing strategies of major brands and their adaptations to local markets.
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Casual Readers
Not suitable for casual readers seeking light entertainment instead of in-depth business analysis and case studies.
Product Description
Heineken in Africa: A Multinational Unleashed
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Customer Questions & Answers
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Question:
What are some claims made about Heineken's impact in Africa?
Answer: Heineken claims to boost economic development in Africa, but evidence suggests otherwise. -
Question:
What major issues are revealed in the book?
Answer: The book uncovers tax avoidance, human rights violations, and corruption linked to Heineken's operations. -
Question:
Why is this book important?
Answer: It serves as a vital exposé of the consequences of multinational companies pursuing profits in the developing world.
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Features & Benefits
- Heineken's profits in Africa exceed the global average by nearly 50%.
- Expenses for beer in Africa often surpass those in Europe.
- Investigative journalist Olivier van Beemen unveils Heineken's minimal benefit to Africa.
- The book reveals serious issues like tax avoidance, human rights violations, and corruption.
- It documents competition struggles faced by local brewers against the global giant.
- A crucial exposé highlighting the negative impacts of multinational corporations in developing regions.
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