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Item #:
233127075
E-Commerce Trends in China: Social Commerce, Live-Streaming oder New Retail (essentials)
88% of respondents would recommend this to a friend
Item #:
233127075
€ 20
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What Stands Out
Social Engagement
Harness the power of social interaction to boost sales, enabling users to share product experiences, fostering community-driven marketing, and enhancing customer loyalty through engaging social commerce platforms.
Live-Streaming Sales
Leverage live-streaming to provide real-time shopping experiences, allowing customers to interact and ask questions, significantly increasing engagement and conversion rates over traditional online shopping methods.
New Retail Integration
Combine online and offline shopping experiences seamlessly, providing convenience, enhancing customer service, and personalizing user experiences with data-driven insights for a comprehensive retail strategy.
Product Details
- E-Commerce hat einen langen Weg zurückgelegt – von Katalogen mit Bestellung per Fax hin zur Ein-Klick-Bestellung mit Lieferung am selben Tag. In China machen mobiles Konsumverhalten, der Wunsch nach Unterhaltung und eine omnipräsente Infrastruktur für mobiles Bezahlen den lokalen Einzelhandelsmarkt aus. Auch die Verknüpfung von Online und Offline gehört zum Alltag dazu und Social Commerce und Livestreaming sind heute die beste digitale Nachahmung des klassischen Stadtbummels. Und dabei sehr populär.
| Publisher | Springer Gabler |
| Publication date | 24 April 2021 |
| Edition | 1. Aufl. 2021 |
| Language | German |
| Print length | 60 pages |
| ISBN-10 | 3658333448 |
| ISBN-13 | 978-3658333447 |
| Item weight | 86 g |
| Dimensions | 14.81 x 0.36 x 21.01 cm |
| Country of Origin | This item will be imported from UK |
| What is in the box | E-Commerce Trends in China:... For more details, please check description/product details |
Who Should Buy?
-
Retail Marketers
Professionals looking to leverage social commerce strategies for enhancing customer engagement and driving sales in China.
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E-Commerce Analysts
Analysts seeking insights into booming trends like live-streaming that can shape future e-commerce strategies in China.
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Entrepreneurs
Aspiring business owners aiming to understand innovative retail essentials to tap into the Chinese market effectively.
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Traditional Retailers
Businesses focused solely on traditional retail models may find the insights on social commerce and live-streaming irrelevant.
Product Description
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E-commerce Editorial Review
E-Commerce Trends In China Social Commerce, Live-Streaming Oder New Retail Essentials is a valuable resource published by Springer Gabler on 24 April 2021. This compact book, written in German, spans 60 pages and offers insights into the evolving landscape of e-commerce in China, focusing on critical aspects like social commerce and live-streaming. It is lightweight at 86 grams and has dimensions of 14.81 x 0.36 x 21.01 cm, making it easy to handle and read. Many readers appreciate its concise format and timely content, making it ideal for anyone interested in understanding the new retail essentials that are shaping the e-commerce sector in China.
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Pros
- Concise format ideal for quick learning
- Covers emerging trends in e-commerce
- Relevant for retail professionals
- Offers insights into live-streaming commerce
- Valuable resource for businesses and marketers
Cons
- May not cover all e-commerce aspects
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