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E-commerce 20232024 business. technology. society., Global Edition
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E-commerce 20232024 business. technology. society., Global Edition
E-commerce 2023–2024 provides you with an in-depth introduction to e-commerce with coverage of key concepts and the latest empirical and financial data.
E-commerce 20232024 business. technology. society., Global Edition
Artigo n.º: 83322775

E-commerce 20232024 business. technology. society., Global Edition

Artigo n.º: 83322775

€ 79

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O que se Destaca

Comprehensive Insights
This book offers an in-depth exploration of e-commerce trends and technologies shaping business practices in 2023-2024, making it essential for professionals and students alike.
Global Perspective
Written with a global outlook, the content addresses diverse societal impacts and technological innovations, ensuring readers understand e-commerce's worldwide implications and opportunities.
Updated Content
With the latest research and case studies, this edition provides readers with fresh, relevant knowledge that enhances their understanding and application of e-commerce strategies in today's fast-paced environment.

Detalhes do produto

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PublisherPearson Education Limited
Publication dateJuly 3, 2023
Edition18th
LanguageEnglish
Print length832 pages
ISBN-101292449721
ISBN-13978-1292449722
Item Weight3.2 pounds (1.45 kg)
Dimensions7.99 x 1.42 x 10.04 inches (20.3 x 3.6 x 25.5 cm)

Quem Deverá Comprar?

Suitable For
  • Business Students

    Ideal for students studying e-commerce, providing insights into current trends and practical applications in the field.

  • Industry Professionals

    Useful for marketing and business professionals seeking to enhance their understanding of e-commerce strategies and technologies.

  • Tech Enthusiasts

    Great for individuals interested in the technological innovations shaping the e-commerce industry and future possibilities.

Not Suitable For
  • Casual Readers

    Not suitable for those looking for light reading as it focuses heavily on e-commerce details and industry analysis.

DESCRIÇÃO DO PRODUTO

E-commerce 20232024 business. technology. society., Global Edition

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Perguntas e Respostas dos Clientes

  • pergunta: What topics are covered in E-commerce 2023–2024: business. technology. society., Portugal Edition?

    Resposta: The book comprehensively covers crucial aspects of e-commerce, including current business models, emerging technologies, and societal impacts. It explores topics like digital payment systems, social media's influence on commerce, and trends in consumer behavior. By examining these areas, readers gain insights into how businesses can leverage technology to enhance their strategies and adapt to societal changes—ideal for professionals looking to stay ahead in the fast-evolving e-commerce landscape.
  • pergunta: Who is the target audience for E-commerce 2023–2024: business. technology. society., Portugal Edition?

    Resposta: This edition is aimed at a diverse audience, including business professionals, students, and academics. Professionals seeking to enhance their knowledge of e-commerce trends and strategies will find it valuable. Similarly, students studying business, marketing, or technology will gain insights relevant to their coursework. Furthermore, researchers interested in e-commerce's societal implications will appreciate the detailed analysis and discussions presented throughout the book.
  • pergunta: How can I apply the insights from E-commerce 2023–2024 to my business?

    Resposta: The insights from this book can be directly applied to enhance various aspects of your business strategy. For instance, leveraging the latest digital marketing techniques discussed can help in reaching your target audience more effectively. Additionally, understanding consumer behavior and technological advancements allows businesses to innovate and improve customer engagement. By implementing these strategies, businesses can optimize their operations and potentially increase sales and customer satisfaction.
  • pergunta: What makes the Portugal Edition of E-commerce 2023–2024 unique?

    Resposta: The Portugal Edition stands out by integrating international perspectives into its discussions. This version includes case studies and examples from various countries, reflecting Portugal trends and challenges in e-commerce. By doing so, it provides readers with a broader understanding of the market dynamics across different regions. This is particularly beneficial for businesses looking to expand internationally or understand different consumer preferences in the Portugal marketplace.
  • pergunta: What role does technology play in modern e-commerce as discussed in the book?

    Resposta: Technology is a foundational element in modern e-commerce, as highlighted in the book. It discusses how advancements like AI, machine learning, and blockchain are transforming online shopping experiences and operational processes. By utilizing these technologies, businesses can personalize customer interactions, streamline logistics, and enhance security. Readers will learn how to harness these tools for competitive advantage and to meet evolving consumer expectations.
  • pergunta: Are there case studies included in E-commerce 2023–2024?

    Resposta: Yes, the book contains various case studies highlighting real-world applications of e-commerce strategies. These case studies showcase successful e-commerce businesses and the approaches they used to overcome challenges. By analyzing these examples, readers can draw practical lessons and apply similar strategies to their own operations, making it an invaluable resource for those looking to enhance their understanding of effective e-commerce practices.
  • pergunta: Can this book help me understand Portugal e-commerce regulations?

    Resposta: Absolutely. E-commerce 2023–2024 addresses the regulatory landscape affecting online businesses globally. It explores compliance requirements, privacy laws, and consumer protection standards that vary by region. By understanding these regulations, businesses can navigate the complexities of international operations more effectively and ensure they adhere to necessary legal obligations, minimizing risks associated with non-compliance.
  • pergunta: How does the book approach e-commerce trends?

    Resposta: The book takes a forward-looking approach by analyzing and predicting key e-commerce trends. It discusses technological innovations, shifts in consumer preferences, and the growing importance of sustainability. By examining current patterns and future forecasts, readers are better equipped to adapt their strategies proactively, ensuring that they remain competitive in an ever-changing market landscape and are prepared for upcoming challenges and opportunities.
  • pergunta: How can I stay updated on e-commerce trends after reading this edition?

    Resposta: After reading this edition, you can stay updated by following industry blogs, subscribing to newsletters, and participating in e-commerce webinars and forums. Engaging with professional networks and platforms like LinkedIn can also provide you with insights and discussions on the latest trends. Additionally, continuing education through online courses ensures you maintain a current understanding of the e-commerce landscape, allowing you to implement the latest best practices.
  • pergunta: Where can I buy E-commerce 2023–2024: business. technology. society., Portugal Edition in Portugal?

    Resposta: You can buy E-commerce 2023–2024: business. technology. society., Portugal Edition from Ubuy in Portugal. Ubuy offers a convenient online shopping experience with a wide selection of books, ensuring you have access to all the resources you need for your studies or business professional development. With various payment options and user-friendly features, Ubuy makes it easy to purchase this edition directly from the web.

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Recursos e benefícios

  • Comprehensive introduction to e-commerce concepts.
  • Includes updated empirical and financial data.
  • Features real-world examples from major companies.
  • All-new and updated cases throughout the 18th Edition.
  • Career resources including job postings and interview tips.
  • Available for affordable rental through Pearson's program.

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