Driving Digital Strategy: A Guide to Reimagining Your Business

The book "Driving Digital Strategy: A Guide to Reimagining Your Business" presents a collection of business case studies and discussions around how digitization is changing business models. The book is divided into four sections, each with three chapters, and provides insights into various technologies and business strategies such as big data analytics, network effects, SaaS, and the creation of platforms. It also delves into specific technologies like 3D printing, AR/VR, IoT, and AI. The author cites numerous case studies to support the content, making it an easy read, not overly technical, and highlighting important issues. Reviewers appreciated the variety of case studies from different industries and found the book worth reading for the good ideas and examples in the first part. However, some readers felt that the book lacked coherence between chapters and missed a final chapter to tie the content together. They also mentioned that some sections felt less academic and not very practical. For instance, a marketing professional suggested that the chapter on measuring and optimizing marketing effectiveness lacked practical advice and did not address complications due to cookie deletion, ‘walled-gardens’, and cross-device activity. Moreover, the reader mentioned being critical due to their experience working and Consulting in digital analytics. However, the same reader praised the parts discussing open innovation, Industry 4.0 technologies, engaging customers, and organizational transformations. Despite some mixed feedback, the book was appreciated for its great case studies and relevant research. It was noted that the author, being the co-chair of Harvard’s executive program on Driving Digital Strategy and having Consulted for numerous multinational companies, was well qualified to write on the topic; however, the title "strategic Considerations in our digital age" might have been more representative of the content, according to one observer. **